Elevate Your Boat Brand & Service Offering

Boat Ownership Reimagined With Customer Success at the Forefront

Boatrax packages the intelligence from your customers’ real-time experiences including the service support they are receiving in order to give you the insights and tools to increase customer satisfaction.

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The Boatrax Advantage

Elevate Your Boat Brand and service offering to a fully managed customer experience without investment in infrastructure or in-house resources.


Creating lifetime customers is the result of knowing how the boat performed with the specified OEM equipment and maintenance experience. Equipment hours, routine, and non-routine events provide the real-time intelligence you need to control costs and increase customer satisfaction.

What We Offer

Increased Profitability

Increase revenue and gain savings from the production line through to customer retention


Long-term Customer Relationship

Automate post-sale customer engagement and gain transparency into dealer-customer activity


Increase Your Revenue 

  • Launch Certified Pre-Owned program.

  • Offer Extended Warranty Service.

Enhance Your Warranty Process

  • Automated warranty registrations enable cost savings.

  • Regain over 1% of annual sales lost to improper warranty claims through data validation.

Cut Your Production Costs

  • Eliminate the production line requirement of compiling paper manuals during the ship building process with estimated savings of 25-60 hours per boat.

Effortlessly Enhance Brand Marketing

  • White label customer facing app keeps customers connected to your boats.

Unmatched Ownership Experience

  • Instant access to all critical systems, real-time location, engine performance and geofencing.

  • Comprehensive diagnostics: performance reports & organized trip logs with fuel consumption.

Boat Management Automated & Simplified

  • Reduced friction among customers-dealers-manufacturers.

  • Reduced guesswork in troubleshooting and preventing failures so maintenance becomes a tap on the App.

Facilitates Customer Loyalty

  • Enhanced exposure to boat brand through profile usage and more time on the water reinforces the manufacturer brand life.