We remember our first boat's delivery, waiting anxiously at the dock, half-listening to the pointers and crucial information our Dealer/Broker is telling us about our new boat. In reality, the responsibility of the boat's upkeep is being transferred to the owner at that moment, but all we think about is our first trip and then the second one. Then a few months go by, and the honeymoon is abruptly over. The once-new or recently serviced systems now need maintenance or, worse, have broken down completely. The excitement and passion from the first few days are replaced by constant guesswork and endless frustration. Some boat owners get overwhelmed and exit the industry as their boating flame extinguishes. We find this unacceptable.
It all started when I was on my co-founder's boat, and I saw him jotting down some of his boat's data on good old pen and paper. I couldn't believe it, I thought: There must be an app for that!. We searched, and there wasn't anything out there good enough for our standards. We built one and got 15k downloads in the first few weeks. Great! Now how do we automate the data instead of users having to write it down? We did some more research with help from the department of engineering FIU and found Michael, our other Co-founder, who led our hardware developments. Once we connected a Raspberry pie and a modem to David's boat and sent the data to our app, we knew we could make the boating industry the newest grounds for innovation. Armed with data, we can now predict when a system needs maintenance, taking the guesswork out of boat ownership. At Boatrax, we are constantly challenging the status quo of boat failures being a random sequence of events. We are turning the tide and equipping owners with an army of data to fight against saltwater and decay.